The story of the RELIEF Centre Logo / by Fast Foward 2030

A timeline of the RELIEF Centre Logo

The RELIEF Centre logo was designed by Maria Saadeh from The Art Room, an arts school based in the centre of Hamra, in Beirut. This timeline shows how we came to work with Maria and how RELIEF got its visual identity.

April 2017

The UCL Institute for Global Prosperity (IGP) launches RELIEF: one of two five-year projects that form part of the Global Challenges Research Fund (GCRF), a £1.5 billion UK Government investment to support cutting-edge research that addresses the challenges faced by developing countries. We trial a couple of visual identities for our website.

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July 2017

On 14 July 2017, the IGP launches a competition for the design of a logo and website homepage for the RELIEF Centre. The "RELIEF Artwork Competition" invited young emerging designers, under 30 years old, from the Middle East region who live in Lebanon to submit either a logo, or the design of a website homepage, or both, for the use on the RELIEF project communications. Awards for the winning artist included:

  • £500 honorarium for each competition strand.
  • The artwork (for both logo and homepage) to be featured on a UCL hosted website with global visibility.
  • The logo to be featured in all the project specific communications and publications.
  • The winning artist/artists to be invited to the launch of the project, in October 2017 in Beirut.
  • The competition and all selected artworks posted on the RELIEF and IGP Facebook pages, and Twitter account. 

We advertised the competition through our social media accounts and website, and got in touch with art schools, universities, design studios, NGOs and other creative groups in Lebanon to circulate the advert.

August 2017

Logos and website ideas were submitted to the IGP by 18 August 2017 for review by a panel. The collection of design concepts we received were excellent. They varied in approach, with artists using a range of colours and materials. Many of the designs featured people, or represented care or growth, but the overall range of images that were depicted reflected the scope and broad approach of the RELIEF Centre. The high quality of the logos produced made it difficult for the panel to choose a winner. 

After deliberation, the runners-up were announced from the applications submitted as Aya Serdah and Abdul Rehman Fadel, from ANERA (American Near East Refugee Aid) Lebanon and UNICEF Lebanon.

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September 2017

The winner was announced on 1st September 2017 as Maria Saadeh from The Art Room Beirut. Maria's logo was applied to RELIEF social media channels, the website, and on other RELIEF communications.

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The two runners up for this competition were also announced in September 2017: Abed and Aya from the organisation Anera. Abed and Aya were honoured at the RELIEF Centre's launch event in October 2017, which took place at the American University of Beirut. For information about Abed and Aya's graphic design careers can be found here